When it all clicked for me:

Before I got the keys [to my commercial space], there was so much fear and intense energy. I was really nervous moving in. Once I got the keys and opened the door, I had this feeling like it was all going to work out. As I’ve grown and found myself through these last few years, and with Floof, I listen to those feelings now, because I can trust them. I really felt so excited and ready, even though there was a lot of turmoil before. I’m like, “This was the right decision. This is it. I’m going to grow here.”

My most-used marketing channel: 

I did get on the TikTok train early on. I had this feeling like it’s the best way for your content to grow organically. When I started on TikTok, it was still about girls learning dances and stuff. But I was seeing other small business owners really thrive there. So I was like, I’m going to start posting videos. I wanted people to know about it, but I still wasn’t ready to go viral and be shipping yet.

I actually love making content now. I found a lot of joy in sharing my story and my experiences and what’s going on in the Floof kitchen.

Raised Mormon, Sandra Perry followed the path expected of her. After graduating college, she didn’t join the workforce alongside her classmates. Instead, she married and had children. “This is what you’re supposed to be as a woman,” Hannah says she was taught. 

Her life appeared idyllic on the surface, but underneath, she felt like something was missing. “I knew I was gay. I was a late bloomer for sure,” Hannah says. After coming to terms with her feelings, she prepared to start over, faced with finding a way to support herself and her family. “It was the darkest, scariest time of my life,” she says. “But there was a light at the end of the tunnel, and I’m there now.”

In her words, Sandra shares how she overcame challenges to build her own thriving business. Hear her story of growing Floof Cotton Candy from an idea into a celeb-favorite confection brand.